Local News Partnership
We broker placement of your tower cameras on local television through our partnerships with broadcast groups like Gray Media, putting your brand in front of the entire market on the nightly forecast and during severe weather.
When a tornado warning drops, an entire market turns on the local news. If your tower cameras are the ones on screen, your brand is suddenly in every living room in your coverage area, attached to the moment people needed information most.
That is reach no ad budget can buy, and we broker it for you.
The broadcast model
Through our partnerships with broadcast groups like Gray Media, we connect your network to local stations. Your tower cameras stream full resolution to the station for on-air use, while the general public sees thumbnail updates through the station’s app that point them back to your branded app for the full live view. Everyone wins: the station gets exclusive local weather cameras, the public gets a safety resource, and your brand rides along on both.
Proven in the field
This is not theory. In central Alabama, Alabama Lightwave’s tower cameras run in the Lightwave LINK app and feed WBRC FOX6 and Chief Meteorologist Wes Wyatt during severe weather. The station gets the live 1080p feeds, the community gets the coverage, and the WISP gets market-wide brand exposure every time the sky turns. We bring that same playbook to your market.
These are live right now:
These are live snapshots from towers feeding both the Lightwave LINK app and WBRC FOX6 in Birmingham. See them on WBRC →
Cameras that meet the broadcast standard
Getting on air means meeting the station’s technical bar. We know exactly which hardware works on broadcast weather networks like Gray Media’s because we build and sell the kit ourselves, through our sister company The Edge Mile. The Weather Cam Site Kit, a Hanwha PTZ camera paired with a MikroTik VPN router, is a proven, broadcast-ready package we can ship and help you install, so your feed is one the station will actually put on television.
What you get out of it.
On the nightly forecast
Your tower cameras become the station's weather cameras, with your brand on screen across the whole market.
Exposure no ad budget buys
Recurring airtime during weather segments and severe-weather events is reach you could never purchase outright.
A public safety asset
During tornado and storm coverage, your cameras help the whole community stay safe, and your name is attached to it.
Always-on brand
Between events, your cameras keep appearing on air and in the station app, keeping you top of mind.
Frequently asked.
How do my cameras end up on local TV?
Through our broadcast partnerships, including groups like Gray Media, we introduce your network to local stations and set up the feed. Your tower cameras stream full resolution to the station, and their meteorologists use them on air, especially during weather coverage.
What does the station get versus the public?
The station receives full-resolution live access for broadcast. The general public sees thumbnail-level updates through the station's app, which drives them toward your branded app for the full live view.
Do I need the mobile app first?
The camera app and the broadcast partnership work best together. The app puts cameras in your customers' pockets, and the partnership puts them on air. See our Custom Mobile App Development service for the app side.
Who are your broadcast partners?
We work with local-television groups, including major ones like Gray Media, to get your cameras onto local station feeds and weather segments. The right partner depends on your market, and we handle the introductions.
Explore the rest of the stack.
Let's grow your WISP.
Book a call and we'll show you exactly how local news partnership fits your market, your plans, and your budget.