Ad Spend Management
Google and Meta campaigns that pay for themselves. Planned, launched, and optimized against cost per subscriber, by the same team that manages spend for national brands, and audited throughout the week so budget never runs away.
Paid advertising is where WISPs waste the most money and know the least about why. A campaign gets set up once, a card gets charged every month, and nobody can say how many subscribers it actually produced.
We run paid the way a national brand runs it, and hold it to a number that matters to you.
Big-brand discipline, applied to your market
The team managing your spend also manages campaigns for national brands like Dick’s Sporting Goods, Samsung, and Beef ‘O’ Brady’s. That experience shows up in the details: tight targeting to your actual footprint, clean conversion tracking, disciplined creative testing, and a relentless focus on cost per subscriber.
Audited all week, not just at month end
The fastest way to lose money on ads is to set them and forget them. We audit your campaigns throughout the week, watching pacing, targeting, and settings so a broken configuration or a runaway day gets caught immediately. Your budget goes toward subscribers, and you get transparent reporting that ties every dollar back to results.
What you get out of it.
Managed by big-brand talent
The team running your spend also manages campaigns for national brands, and brings those same tactics to your market.
Protected from run-away spend
Campaigns are audited throughout the week, so a broken setting or a bad day never quietly burns your budget.
Measured on subscribers
We optimize against cost per subscriber, not clicks or impressions that never become customers.
Targeted to your footprint
Ads run only where you can actually deliver service, down to the coverage area and address.
Frequently asked.
How do you keep ad spend from running away?
We audit campaigns throughout the week, not just at month end. Pacing, targeting, and settings are checked continuously so a misconfiguration or a runaway day gets caught fast, before it wastes your budget.
Who manages the campaigns?
Media talent that manages spend for national brands like Dick's Sporting Goods, Samsung, and Beef 'O' Brady's. They apply the same discipline and tactics to your accounts.
What is a realistic budget?
We scope budget to your market size and growth targets and report against cost per subscriber, so you always know what your spend is buying. There is no minimum that only benefits us.
Do you run both Google and Meta?
Yes. We build the right mix of paid search and paid social for your market and shift budget toward whatever is producing subscribers most efficiently.
Explore the rest of the stack.
Website Development
Fast, SEO-tuned sites with self-serve install booking
Social Media Management
Big-brand social talent, run for your WISP
Custom Mobile App Development
White-label tower-camera apps, built by proven talent
Local News Partnership
Tower cameras featured on local TV, with partners like Gray Media
Let's grow your WISP.
Book a call and we'll show you exactly how ad spend management fits your market, your plans, and your budget.